Superbowl Campaign feat. Jeff Bridges
In a creative collaboration with Wieden + Kennedy and Jeff Bridges, this project aimed to promote the charity campaign No Kid Hungry by selling Jeff Bridges' custom “sleeping tapes.” The campaign highlighted the versatility of Squarespace by turning the album's website into an online shop where visitors could purchase vinyl, cassettes, and digital downloads. The campaign connected viewers from a Super Bowl ad directly to the website through their devices, facilitating donations in exchange for the sleeping tapes.
Client
Squarespace
Role
Visual Design UI & UX Design Multichannel Design Marketing Campaign
Industries
Internet
The journey began with a vision: to create a banking platform that prioritized simplicity without compromising functionality. The UX/UI design team meticulously crafted an interface that seamlessly guided users through their financial activities. From account management to transaction histories, every feature was intuitively designed for effortless navigation.
I led UX and supported design strategy for Jeff Bridges’ “Sleeping Tapes” campaign, ensuring a seamless digital experience that drove donations to No Kid Hungry. Together with the incredible team at W+K, I designed an engaging, high-converting Squarespace site that effectively blended storytelling, e-commerce, and philanthropy. This innovative project was promoted through a Super Bowl commercial, directing viewers to a Squarespace-built website where the album was available for purchase in various formats, including vinyl, cassette, and digital downloads. All proceeds from the album sales were donated to the No Kid Hungry campaign, a national initiative aimed at ending childhood hunger in the United States.   The campaign successfully provided approximately 90,000 meals to children in need, demonstrating the potential of creative partnerships in addressing critical social issues. By blending art, technology, and philanthropy, the collaboration not only raised funds but also heightened public awareness about childhood hunger, inspiring others to contribute to the cause.