Problem Statement
The primary challenge was to design a user experience that seamlessly connected viewers from a television ad to their devices, allowing them to engage with the charity drive and purchase Jeff Bridges' sleeping tapes without friction. This required a cohesive design that ensured smooth transitions across multiple platforms and entry points.
Research and Insights
The project began with an in-depth review of user behaviors and expectations, particularly how users interact with dual-screen experiences. Key research activities included:
Comparative Analysis: Examined similar charity drives and dual-screen experiences to identify best practices and potential pitfalls.
User Behavior Analysis: Analyzed user interaction data to understand how users navigate between screens and make online purchases.
Design Process
Design Facilitation: Participated in workshops to brainstorm and refine design concepts that would resonate with users while fulfilling the campaign’s objectives.
Wireframes and Mock-ups: Developed detailed wireframes and mock-ups that visualized the user journey across different devices. These were annotated to ensure developers understood the design's intent and functionality.
User Testing: Conducted iterative user testing to identify and fix any friction points in the user journey, ensuring a smooth transition from the ad to the online shop.
Stakeholder Communication: Acted as the lead communicator with Chase, presenting designs, gathering feedback, and making necessary adjustments to meet stakeholder expectations
